(NAFB.com) – The American Lamb Board allocates funds through the Cooperative Funding Program for local sheep producer groups, lamb suppliers, and direct marketers. The program helps cost-share marketing efforts that align with ALB’s mission to grow awareness and demand for American Lamb. Applications can be submitted now through September 30. “The Cooperative Funding Program is a fantastic opportunity to help producers, suppliers, and direct marketers share information and resources about the advantages of American lamb with consumers, retailers, and the food service industry,” says ALB Chairman Jeff Ebert. “The program was designed to help cost-share marketing and promotion campaigns that reach consumers at the local level.” Producers can apply for funding to reach consumers, chefs, or retailers through marketing and promotional projects designed to build awareness and grow demand for American lamb. Additionally, suppliers like direct marketers can also apply to promote American Lamb products in the retail or food service sector.