(NAFB.com) – The Dairy Management Inc. New Product Competition for college students is accepting entries for 2025. The competition seeks innovative dairy product concepts and is open to undergraduate and graduate students in the U.S. This year’s contest theme algins with checkoff-led insights that show consumers are seeking dairy products that deliver health-related benefits. Successful entries will meet competition criteria, demonstrate innovation, and provide consumer value in one or more areas, including heart health, metabolic health, and weight management. A combined $27,000 in cash prizes will be awarded. DMI says that spells an opportunity for U.S. dairy. The judging panel includes experts from across the dairy industry. Winning teams will be recognized at the American Dairy Science Association’s Annual Meeting in Louisville, Kentucky,  June 22-25, 2025. The top prize of $10,000 goes to the Platinum Dairy Innovator Award winner. The deadline for submissions is January 13, 2025. For more information, go to usdairy.com.