(NAFB.com) – The National Pork Producers Council unveiled a new Strategic Investment Program called “Young Pork Advocates” for young people ages 18-22. The initiative aims to empower young advocates within the pork industry. At the 2024 World Pork Expo, NPPC hosted the inaugural Young Pork Advocates Issues Meet contest, which fostered lively discussions on key industry topics. Emma Kuhns of Illinois won the meet. “The top reason students should get involved is because of the invaluable network connections being made that are a laugh pad for a successful career,” Kuhns says. For an annual investment of $50, young people get regular communications on pork industry issues, opportunities to apply for scholarships, communications and advocacy training, and more. “Leveraging the potential and passion of your youth is critical for the future of the pork industry,” says NPPC President Lori Stevermer. Young people interested in the program can go to nppc.org for more information.