(NAFB.com) – The National Corn Growers Association is launching its fourth Consider Corn Challenge. The open-innovation contest invites participants to submit proposals for new uses of field corn as a primary feedstock for producing novel sustainable chemicals and products with quantifiable market demand. “Consumers have a genuine interest in biobased products, and corn is investing in solutions that meet that need,” says NCGA Market Development Action Team Chair Troy Schneider. “In order to continue drawing in game-changing participation, the prize pool has increased to $250,000.” If all 15 winners of the first three Consider Corn Challenges reach full commercialization with products in the marketplace, the potential for additional corn demand would be approximately 3.4 billion bushels. One to six winners will be selected for the fourth Consider Corn Challenge. The submission deadline is June 30 at 5 p.m. Central Time, and winners will be announced in October. To learn more, go to ncga.com/ConsiderCorn.