(NAFB) – A Chicago-based start-up has launched GoodSport, a sports drink that is 97 percent dairy and aims to compete nationally against leading brands.

GoodSport Nutrition Founder and CEO Michelle McBride conceived the concept after being frustrated with the sports drink category options.

McBride says milk is a natural source of the essential electrolytes and carbohydrates needed to provide effective hydration. To bring her idea to life, McBride engaged recognized experts in sports nutrition and from across the dairy industry.

The sports drink line has a diverse flavor line. McBride says everything in the drink comes from a natural source.

You can find the drink on Amazon.