BISMARCK, ND- Find the Good Life in North Dakota, the state’s national talent attraction campaign, has targeted young families, recent college graduates, veterans, and former North Dakotans (boomerangs) to attract them to key industries like healthcare, energy, manufacturing, skilled trades, and business since 2022. Using various marketing strategies, these efforts are making a difference in North Dakota’s workforce.

When Charles Hopkins considered relocating from North Carolina, he connected with a community champion for guidance. He now works as a Behavior Specialist in Valley City and attends Valley City State University to further his education. Charles embraced the welcoming community and quality of life his new hometown offers. “Moving to Valley City has been an incredible experience. The community has been so welcoming—from sharing winter tips to inviting me to local groups and events. I’ve had the chance to try new things like coaching basketball, helping the local radio station with events, and I’m excited to find more ways to give back. North Dakota is full of opportunity, and I’m grateful to be part of a place where people are passionate about their communities and each other,” Hopkins said.

Minot was the first city with a relocator through Find the Good Life. “Find the Good Life is more than just a relocation program—it’s a game-changer for both individuals and communities. By connecting newcomers with the right opportunities and local support, it helps employers fill critical positions while strengthening the communities they join. Minot was proud to be the first city to welcome a relocator through the program, and we’ve seen firsthand how it creates a win-win for both businesses and new residents looking to build their future in North Dakota,” said Keli Rosselli-Sullivan, Workforce Development/Military Liaison, Minot Chamber of Commerce EDC.

Not only is this initiative making a difference in lives, communities and businesses, but it’s also making an impact on the state’s economy. Seventy-seven individuals moved to 17 North Dakota communities with a $3.85 million economic impact, plus any impact from accompanying family through Find the Good Life.

The paid marketing campaign has generated over 196.5 million impressions and driven more than 781,786 visitors to the website, resulting in 5,029 engagements with the help desk and 1,428 leads connected to community champions.

As Find the Good Life continues to connect talent with opportunity, it’s strengthening North Dakota’s workforce and fostering vibrant, growing communities that support long-term economic success.