ABERDEEN, S.D. (NSU) – Dr. Hannah Walters, associate professor of marketing and director of the Honors Program at Northern State University (NSU), has published a new textbook “AI in Marketing: Applications, Insights, and Analysis” with Routledge. Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences.

Walters served as the co-editor of this edited volume, working with 18 contributors from around the world. Artificial intelligence (AI) is reshaping how businesses research, create, implement and evaluate strategies for success. In marketing, keeping up with the applications and implications of AI is challenging for brands and consumers alike.

“This comprehensive textbook equips marketing students with the knowledge and skills to use AI effectively, ethically, and responsibly in the future workplace,” said Walters. “As one of the first higher education textbooks focused on AI in marketing, it’s an essential resource for marketing educators looking to integrate AI into their curriculum.”

The book explores the transformative role of AI in marketing, covering foundational concepts, applications, consumer insights and ethical considerations. It includes real-world examples, exercises and AI resources to help students develop practical skills. The final section examines how AI can be integrated into marketing education.

“AI in Marketing: Applications, Insights, and Analysis” is available at routledge.com.