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(NAFB.com) – National Sorghum Producers and the United Sorghum Checkoff Program recently joined the U.S. Grains Council for its annual Joint Officer’s Mission in India. The goal was to strengthen relationships with the country’s feed industry, explore sustainable aviation fuel priorities, and highlight U.S. sorghum as a non-genetically modified option for India’s importers. “Promotional efforts by the Council and sorghum organizations have generated notable interest from Indian poultry producers facing escalating input costs,” says Verity Ulibarri (oo-lih-BAR-ee), chairwoman of the USGC. “Our discussions emphasized U.S. sorghum’s benefits and laid the groundwork for deeper trade ties.” India’s emergence as a net coarse grains importer highlights the growing demand for reliable, high-quality feed grains. With record feed costs and ambitious ethanol blending targets, Indian buyers sought insights into how U.S. sorghum can support economic and environmental goals. “As India’s poultry production grows, U.S. sorghum offers a dependable, low-carbon solution,” says Amy France, NSP Chair.