ST. CLOUD, MN (NewsDakota.com) — Coborn’s, Inc., the parent company of Cash Wise grocery and liquor stores, has announced the launch of a revamped website, cashwise.com, and a new Cash Wise mobile app powered by Instacart. The new platforms aim to deliver a modernized e-commerce experience that meets the growing demand for online grocery shopping, a media release states.
The updated website and mobile app feature advanced search capabilities and improved functionality, designed to make online grocery shopping more convenient. Emily Coborn Wright, senior vice president of growth initiatives at Coborn’s, Inc., emphasized the company’s commitment to responding to customer needs with the new digital tools.
“Our guests spoke, and we listened. We’re thrilled to unveil this new and exciting online shopping experience that simplifies online grocery shopping with more convenient pick-up and at-home delivery options. It really is groceries your way,” said Wright. “The enhanced digital platforms are tailored to provide our guests with seamless navigation, integration of our popular MORE Rewards program, personalized features, and a truly modern approach to grocery shopping online.”
The new website and app offer several features aimed at enhancing the customer experience, including guaranteed freshness for products, improved search functionality, and the ability to add items from the weekly ad directly to the shopping cart. Shoppers can filter products by nutritional attributes, access a collection of shoppable recipes, and pay with EBT/SNAP benefits. The platforms also allow users to indicate substitution preferences for items that may be out of stock, and fully integrate with the MORE Rewards program, enabling customers to earn and redeem rewards on every order.
In addition, the new app and website ensure that online prices match in-store prices for MORE Rewards members, with free order pick-up on purchases over $35 and free delivery available for Instacart+ members on orders over $35.
Instacart, the technology provider behind the new platforms, highlighted its role in empowering independent retailers like Coborn’s with advanced e-commerce solutions.
“As the only end-to-end omnichannel technology provider focused on grocery, Instacart empowers independent retailers like Coborn’s, Inc. with cutting-edge solutions,” said Alice Luong, director of e-commerce and retail media at Instacart. “By working with grocers like Coborn’s, we’re enabling them to create branded experiences from discovery to fulfillment that reflect their unique catalog and offer customers convenient online shopping. We’re proud to support Coborn’s in continuing to meet and exceed evolving customer needs.”
The new Cash Wise app is now available for download on the App Store and Google Play.