JAMESTOWN, N.D. – Jamestown Tourism was the recipient of the Amplifier Award for Marketing Excellence during the recent North Dakota Travel Industry Conference in Fargo April 8-10.
The Amplifier Award is given to a stand-out marketing initiative. The honor goes to a marketing project, a specific campaign, a marketing team or cooperative project or a marketing guru who uses innovative ideas to attract more attention and thus visitors to North Dakota.
In 2022, Jamestown Tourism set out to create 10 high quality episodes centered on different experiences in the region. These travel Vlogs helped amplify Jamestown’s “hidden gems” and iconic sites.
This project not only expanded their digital influence and social media reach, but also drew record numbers of visitors to Jamestown's key locations in 2023. The National Buffalo Museum had a record number of paid admissions, the Frontier Village and World’s Largest Buffalo hosted over 150,000 people, historic sites saw an increase in visitors, and occupancy taxes were at a record level.
“This project has not only helped Jamestown increase its digital presence, but it’s also fostered a sort of pride with the residents of the community,” says Allison Limke, Visitor Experience Manager. “We made the videos for visitors to learn about Jamestown, but our locals were reminded that we have so much here to be proud of and to share. The videos have helped create more ambassadors for our city and for our state.”
These episodes are currently available on Jamestown Tourism’s Facebook page and YouTube channel. The video content will continue to be used to promote the community and encourage future visitors and residents to visit Jamestown, North Dakota.
