(NAFB.com) – Farmer-leaders of the United Soybean Board elected Steve Reinhard from Ohio as the 2024 chair and ten additional farmer-leaders to serve on the Executive Committee. “I’m honored and excited to take on the role of USB’s new board chair,” Reinhard says. “Together with the dedicated team and the support of our farmers, I look forward to continuing our commitment to sustainability and innovation in the soy industry.” He also says the organization will focus on “driving positive change, leveraging research and investments to meet consumer demands, and furthering the success of America’s soybean farmers.” The USB also announced that Lucas Lentsch will be the new CEO starting on January 1. Lentsch currently serves on the Dairy Management, Inc. leadership team, which manages the national dairy checkoff. “Lucas Lentsch is the right leader at the right time to continue the meaningful work of the soy checkoff,” says Meagan Kaiser, outgoing USB Chair.