JAMESTOWN, N.D. (NewsDakota.com) – Gun & Reel, Inc., the leading sporting goods retailer in Jamestown for over 50 years, has signed University of Jamestown basketball star Mason Walters to an exclusive agreement within the sporting goods industry.

Walters, a two-time NAIA All-American, is excited about endorsing and promoting a business he has shopped at since his days in middle school in Jamestown.

“My family and I have been customers of Gun & Reel for years. I am honored to be formally involved with this flagship business in my hometown. I will do my best to promote their outstanding name-brand products and customer service,” said Walters.

Gary Docktor, owner of Gun & Reel Sports said he is “elated that Mason Walters has chosen our business for this exclusive partnership within the sporting goods industry. Mason is a great basketball player and an even greater young man. His endorsement means so much to our entire team here at Gun & Reel.”

Gun & Reel, Inc, is central North Dakota’s only complete full-line sporting goods store. The company carries over 30 name brand products including boats, snowmobiles, motorcycles, ATVs, athletic equipment, footwear, firearms, fishing and hunting supplies along with lawn mowers, tillers and generators.

The agreement between Gun & Reel and Walters was facilitated by The Knight Club Boosters, the new non-profit “NIL Collective” that has been formed to assist student-athletes at the University of Jamestown with marketing their name, image and likeness rights.