(NDAgConnection.com) – For the past 75 years, Latham Seeds has served farmers with the latest seed genetics, highest quality products and unparalleled hometown service. But there’s another passion that the company fights hard for too: the treatment and research of cancer.

One in three people are diagnosed with cancer in their lifetime, and the disease affects millions of others. The Latham Family is no exception.

So, in celebration of its 75th Anniversary, Latham Seeds is launching a campaign to raise $75,000 for the American Cancer Society – to support the lifesaving research, treatment and care of patients and their families. The organization provides resources for those diagnosed with different types of cancer, as well as promoting awareness for detection and prevention.

“We have been committed to supporting the American Cancer Society for many years because we know first-hand what a gift hope can be,” says John Latham, president of family-owned Latham Seeds. “Each of us has a cancer story – whether it’s one of our family members or friends – and we believe no one should fight alone.”

Latham’s Seeds of HOPE campaign is simple, but earnest. Through its dealer network within six states, Latham will donate proceeds from select hybrids to the American Cancer Society. It’s a three-year initiative that the company has embraced from the inside out: it was the fall of 2009 when Bill Latham was diagnosed with Acute Myelogenous Leukemia (AML) – and it was a day his sons, John and Chris Latham, will never forget.