(NAFB) – National Farmers Union this week announced the Fairness for Farmers campaign as members gathered for a virtual fly-in.

The effort seeks to rally Americans to urge lawmakers and the Biden administration to take concrete steps to curtail consolidation in agriculture, which NFU says negatively impacts farmers, ranchers and consumers.

NFU President Rob Larew states, “We launched Fairness for Farmers because we have a President who is committed to taking on the challenge of fighting consolidation in agriculture.”

The campaign seeks to encourage farmers and ranchers to share their stories online, engage with media, and build support for lawmakers and regulators to strengthen pro-competition laws and regulations. Through the campaign, NFU is calling for Packers and Stockyard Act reform, improved price discovery in beef markets, and reinvigorated antitrust enforcement.

Larew added, “I do believe we are in for a fight,” but continues, NFU members are “not afraid of a fight and are ready to stand up for fairness.”