(NAFB) – Global research released this week shows consumers are open to pivoting to cultivated meat in the future.

The study was released by Aleph Farms, a cultured meat startup based in Israel, with an office in the United States. Their research claims many consumers were not familiar with cultivated meat. Yet, upon being presented with a description, the respondents, on average, imagined that cultivated meat could make up about 40 percent of their future meat intake, with conventional meat constituting around 60 percent.

The survey included roughly 2,000 U.S. consumers and 2,000 UK consumers. In addition, the study showed patterns of greater openness to trying such products by younger generational groups: 87-89 percent of Gen Z adults, 84-85 percent of Millennials, 76-77 percent of Gen X, and 70-74 percent of Boomers were at least somewhat open to trying cultivated meat.

An Aleph farms representative states the organization’s vision “is to provide a better alternative to industrial livestock farming.”