(NAFB) – New data from the Plant-Based Foods Association and The Good Food Institute shows U.S. retail sales of plant-based foods continued double-digit increases in 2020, rising 27 percent.

That brought the total plant-based market value to $7 billion. The plant-based food market grew almost twice as fast as the total U.S. retail food market, which increased 15 percent as COVID-19 closed restaurants and consumers stocked up at the grocery store.

Of the total households in the U.S., 57 percent say they purchase plant-based foods, up from 53 percent in 2019. The value of plant-based meat, which is the second-largest plant-based category, hit $1.4 billion in 2020. Sales grew by 45 percent, up from $962 million in 2019.

The plant-based meat category grew twice as fast as conventional meat and now accounts for 2.7 percent of retail packaged meat sales. Eighteen percent of American households now buy plant-based meat, up from 14 percent in 2019. Plant-based milk, the largest plant-based category, reached $2.5 billion.