(NAFB) – New dietary guidelines saying it’s okay to feed infants and toddlers beef is potentially a whole new market for the beef industry.

Heather Buckmaster, executive director of the Oklahoma Beef Council, says this is the first time the dietary guidelines have provided recommendations for this age group, paving the way for a new national marketing campaign.

On the national front, paid advertisements are running on a variety of digital and social media platforms through April.

Buckmaster says the pediatricians are giving permission to moms to feed nutrient-dense beef to their children.