Chad Smith, NAFB News Service

The National Chicken Council announced it has a newly refurbished website, which features an easy-to-navigate interface. The website highlights the latest policy, news, and information pertinent to the U.S. broiler industry. The new site integrates information from Chicken Check-In, an online resource for consumers to learn more about how the chicken they buy is raised and processed in the U.S. The updated site includes an industry stats and facts page, which outlines many of the most relevant topics that impact the chicken industry, as well as multimedia resources for journalists, and information about the most important policy issues affecting the industry. It also provides a timeline of the industry’s history, telling the story of the U.S. chicken industry and its crucial role in feeding the country for decades, and contains a revamped industry news page. “With the new look and information, the National Chicken Council website more effectively delivers on the primary purpose of serving as a resource for our industry,” says NCC President Mike Brown. To look at the new resources available on the new National Chicken Council site, go to www.nationalchickencouncil.org.