Chad Smith, NAFB News Service

The American Lamb Board launched its newest online promotion contest earlier this month, looking to keep up the momentum of getting more consumers to try lamb. They call it the “Glamburger.” The board says it’s a burger that features ground lamb that is “glamorous, fancy, extravagant, and whatever else makes it special for your meal with your friends and family.” This year, the Glamburger contest is expanding to include both at-home and restaurant components. The challenge is encouraging consumers to try out a delicious lamb burger during the summer months. The American Lamb Board is promoting burger recipes, sharing videos of how to craft a delicious lamb burger, and offering a free spice blend for consumers who want to spice up their Glamburger creation at home. South Dakota producer Gwen Kitzan, the ALB Chair, says, “Since kicking off the promotion, we’ve seen many entries and great engagement, with people commenting on their favorite lamb burgers from their local restaurants and their own home-cooked ideas.” The board also launched Project Glamburger, which connects restaurants in target markets with local producers who’ve accepted the challenge to craft a burger that could be featured on their menus. Target markets so far include Denver, Washington, D.C., and San Francisco.