The National Corn Growers Association is working hard to find new uses for corn and demonstrating it as the clear feedstock of choice. The availability of corn-based feedstocks and consumer demand represents an opportunity for stakeholders in the sustainable biomaterials industry and will help drive demand for corn higher. NCGA Director of Market Development Sarah McKay says, “The seeds have to be planted along the way to find the next big new uses of corn. It doesn’t just happen overnight.” She says that’s why NCGA works with university researchers, government entities, as well as untraditional partners to prime the pump for innovation and viable uses of corn. NCGA also works with individual companies, innovators, and research groups to engage in conversations and projects together to facilitate these technologies getting to commercialization, while also making sure their consumers understand the value of corn as an industrial feedstock. The NCGA has also held two Consider Corn Challenge contests. Many of the winners have gone on to secure additional funding to get their products to market. The contest winners have developed biosourced materials from corn that are starting materials for various biobased plastics, nylons, polyester resins, and more.