Kellogg’s Morningstar Farms announced this week it will introduce a new plant-based product line, called Incogmeato.
The company says the new product line will include the company’s first ready-to-cook plant-based burger and fully prepared plant-based chicken tenders and nuggets.
The company claims the new product line offers a “delicious and satisfying meat-like experience.”
The new Incogmeato plant-based portfolio will hit retail meat cases in grocery stores and foodservice in early 2020. Sold in the refrigerated meat case, the four-ounce plant-based patties are made with non-GMO soy, according to the company.
The plant-based chicken tenders and nuggets will be placed in the freezer section next to traditional chicken offerings.
Morningstar is the plant-based brand owned by Kellogg and includes many different plant-based products, from plant-based sausages to corndogs.
Morningstar Farms was introduced in 1975 by Worthington Foods.
Kellogg purchased Worthington Foods in 1999, including the MorningStar brand. Kellogg then sold Worthington Foods in 2014, but retained the Morningstar Farms product line.