JAMESTOWN, N.D. (NDFU) – The unveiling of a Family Farms chopper, designed and built by Paul Teutul, Jr., of Paul Jr. Designs, will take center stage at the North Dakota Farmers Union (NDFU) state convention on Friday, Dec. 14, in Bismarck.

The creation of the motorcycle and its reveal will be featured on an episode of “American Chopper,” a Discovery Channel television show.

“Consumer education about the value of family farm agriculture is a standing priority for our organization,” said NDFU President Mark Watne. “As farmers, we understand that America’s family farm system of food production is the best in the world. We want consumers to understand that, too, and one way to grab their attention is through national branding and messaging, exactly what Paul Jr. will deliver.

The chopper, which is being built in Orange County, N.Y., will be transported to North Dakota for the reveal at the Bismarck Event Center in front of some 800 Farmers Union members expected to be in attendance. No one, not even Watne, will see the motorcycle beforehand and no videos or photos of the bike will be posted until the American Chopper episode airs.

“I appreciate Farmers Union completely trusting me with their brand,” said Teutul. “I know it’s a leap of faith. My goal is to mold the family farms message into a work of art that people will want to see. Ultimately, they’ll learn more about Farmers Union and the importance of family farm agriculture.”

Watne said the bike will run on E30 as Farmers Union “continues to work to create demand for corn and higher blends of ethanol to support commodity prices.”

The public is invited to the reveal, but must register first for the convention at 1-800-366-8331.