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N.D. (NewsDakota.com) – After 10 years in operation, Buffalo City Tourism is pleased to announce the launch of a new logo and brand. The public is invited to a unique unveiling event at The Arts Center, May 9 from 4 to 6 p.m.

“It is more than a logo and a picture, it’s about the invitation to Jamestown,” says Searle Swedlund, Executive Director of the Buffalo City Tourism. “The Jamestown area is rich with beauty and history. This new branding will help visitors imagine an experience here.”

The rebranding was developed from the community as a whole. This nearly year-long endeavor gathered input and feedback from area attractions, businesses, hotels, and restaurant stakeholders.

“The new brand distinguishes our location between the Red River Valley and the Badlands by defining Jamestown as the heart of the prairie,” said Alden Kollman, President of Buffalo City Tourism board. “The new branding also acknowledges the historic relationship of the buffalo while identifying the outdoor experience for Jamestown and the surrounding area.”

The Arts Center will be transformed into an environment that embodies this new invitation and it will be an experience to remember. Doors open at 4:00 p.m on May 9 at The Arts Center in downtown Jamestown. The public is invited to attend.