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N.D. (AP) – North Dakota officials have launched a marketing campaign aimed at filling the scores of unfilled jobs in the state.

Lt. Gov. Drew Wrigley and the state’s Economic Development Foundation unveiled the so-called “Find the Good Life in North Dakota” campaign at the state Capitol in Bismarck.

The $800,000 campaign is being paid equally by tax-supported state funds and a donation by an oil company. The campaign will rely on media advertising and a state website that is expected to be running in May.

Officials say there are about 25,000 more jobs than takers in oil-rich North Dakota at present and the number is expected to increase. Wrigley says the campaign will focus on promoting North Dakota as “a great place to live, work and raise a family.”