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N.D. (AP) A man killed along with his 10-year-old son in a head-on crash in southern Minnesota’s Dodge County was a prominent figure in North Dakota’s cattle industry.

43-year-old Jack Reich of rural Zap, was a longtime official with the North Dakota Stockmen’s Association and recently served as the group’s president. He died late Tuesday along with his son, Vander, as they returned from surgery at the Mayo Clinic in Rochester to remove a tumor from the boy’s brain.

Stockmen’s Executive Vice President Julie Ellingson said Reich and his son represented rural values. The Reich cattle ranch holds a well-reputed annual production sale in February. Family friend Keith Kessler of Beulah says Reich also helped introduce North Dakota cattle to the former Soviet Republic of Kazakhstan.